Craft clear, consistent messages that reinforce our client’s strategy and capture audience attention
Our investor relations services win over critical financial audiences outside the client’s home market.
Business Strategy Consulting
Zemi’s business consulting helps leaders make long-term business decisions strategically, including enterprise-changing M&A, leadership succession, and geographical expansion.
By effectively positioning and defining the profile of board-level leadership and senior management, Zemi builds confidence in the company’s leadership to help advance larger goals.
Our crisis communication practice will protect a key asset – management credibility – in the face of sudden adversity.
Launch international IPO successfully
Zemi assisted Mexican airport operator OMA launch its IPO on the NASDAQ and Mexican Stock Exchange.
We worked intensively with the CEO, CFO, bankers, and attorneys to define core messages, shape presentations, and prepare for the global road show over a 4-month period. We created a full suite of communication materials to launch at the end of the quiet period.
We also trained the IR team, making them fully prepared for meeting the challenges of being a public company, and instituted a practice of continuous improvement in IR activities, disclosure policies, and materials.
The IPO was 18 times oversubscribed. In the first six months the OMAB share price increased more than 50% from the IPO level. The stock was included in the benchmark Mexican IPC index, and coverage was established by all major brokerage houses.
Implement an integrated program to aid a national champion go global
The controlling shareholders of Bavaria, Colombia’s largest brewer, decided to internationalize the company to be protect and build enterprise value in a consolidating global industry. They needed to win over audiences in the new markets and subsidiaries, create a single company culture, and get internal buy-in for a radical remake of company brands and operations.
Working closely with the shareholders and a new management team, Zemi created an integrated communications program to support the transformation of the company, including investor relations, corporate communications, internal communications, crisis management, and leadership positioning.
The program facilitated Bavaria’s acquisition and integration of brewers in four countries and first eurobond offering. It also stimulated international interest in the stock at a time when few investors were willing to travel to Colombia.
Market cap rose by 480% in 3-1/2 years. Bavaria eventually agreed to merge with SABMiller in a US$7.8 billion all stock transaction that ratified the creation of shareholder value.
Create a new image to rebuild company and management credibility
Zemi worked with the new CEO of Intentia, Europe’s second largest ERP software company, to build support for a turn-around strategy, after an overly aggressive international expansion by the company’s founder and long-time CEO.
We designed and executed a new communications approach for both internal and external audiences that conveyed the commitment of the new leadership to move the company in a new direction and meet credible financial and operating targets.
By persuading the market of the new strategy and meeting announced goals, Intentia’s share price rebounded, and renewed access to bank credit financed new product launches. Management boosted internal morale even while downsizing staff.
Intentia’s share price increased 150% in 25 months and banks extended credit lines on better terms. Ultimately, the company secured its market position through a merger with Lawson Software of the U.S. Today, it is an integral part of Infor.
Break through to new audiences to support international expansion
Grupo Energía de Bogotá, the Colombian electricity and natural gas transport company, needed to reach a growing audience of international investors after tapping the 144A bond market. A new CEO launched an ambitious international expansion program that greatly diversified EEB’s business and created the need for ongoing access to the capital markets.
Working with the CEO and CFO, Zemi designed a multi-year program for improving communication practices including: needs assessment and prioritization; bilingual communication; redesign of financial reporting; strategy presentations; website overhaul; and initiation of conference calls.
EEB became one of the more liquid stocks on the Colombian Stock Exchange, and from 2011-13 raised US$ 1.8 billion in long term debt and US$ 400 million in additional equity.
Enable a state enterprise to preserve bond market access
PEMEX, Mexico’s state-owned oil and gas company, engaged Zemi to create and launch an investor relations department that would meet international standards for quality and transparency. The company needed to improve their relations with the bond market and reach new industry audiences outside Mexico to implement their business plan. The program also needed to harmonize with Pemex’s unique legal and governance framework.
Working with the CFO, we converted the company from public sector accounting to GAAP financial disclosure, developed PEMEX’s first-ever quarterly conference calls and a new suite of investor materials, and designed disclosure procedures that worked with the company’s legal and governance constraints.
We also broadened financial markets’ understanding of the company’s strengths by involving operating management in investor events and expanding insight into operating initiatives.
PEMEX preserved its place as the best Mexican name in the bond market, even while increasing its borrowing program and facing major financial and operational challenges.